Published on: November 18, 2024
On Nov. 12, Tottenham Hotspur announced a two-year strategic partnership with ExpressVPN, a leading provider of digital privacy and security services. This collaboration marks ExpressVPN’s first global sponsorship in the soccer industry and aims to enhance the club’s digital infrastructure while offering added value to fans.
ExpressVPN will integrate its advanced privacy solutions across Tottenham Hotspur’s digital platforms. This integration is designed to secure the club’s internal communications, protect sensitive data, and improve online transactions for supporters. The partnership will also see the launch of a new Tottenham-based server location by ExpressVPN, enhancing connection speeds for users in the area.
“Tottenham Hotspur is a true innovator in the sporting industry and has one of the most technologically advanced stadiums in the world,” said Ankit Khemka, Chief Marketing Officer at ExpressVPN. “We pride ourselves on being leaders in digital privacy and security. This partnership signifies a key milestone in our mission to build a safer, freer internet for all — home and away.”
Ryan Norys, Chief Revenue Officer of Tottenham Hotspur, commented, “We are excited to be partnering with ExpressVPN with the aim of enhancing the overall digital experience for our staff and supporters. This partnership will align our two brands through a commitment to excellence and support the growth of ExpressVPN across its key markets.”
As part of the agreement, ExpressVPN will leverage Tottenham Hotspur’s global audience to boost brand awareness, particularly in key markets like Western Europe. Marketing initiatives will include collaborative content on the club’s social media channels, highlighting the benefits of using ExpressVPN for online privacy. Additionally, ExpressVPN will have visibility on LED boards during home matches at the Tottenham Hotspur Stadium, reaching both live spectators and global television audiences.
To celebrate the partnership, ExpressVPN is offering Tottenham fans a special promotion. Supporters who sign up for a 24-month subscription will receive an additional six months free during November. The VPN service provides benefits such as secure public Wi-Fi access and assistance in finding the best prices on matchday travel, enhancing peace of mind when attending games.
ExpressVPN’s collaboration with Tottenham Hotspur not only strengthens the club’s digital defenses but also connects the brand with tech-savvy football fans who value online privacy and security. The partnership reflects a growing trend of sports organizations investing in advanced technology solutions to protect both their operations and their supporters.