SafetyDetectives spoke with Miral Garala, Senior Digital Marketing Specialist at AddWeb Solution, about cybersecurity challenges in mobile and web development, the added benefit of blockchain, the effect AI will have on digital marketing, and more.
Hi Miral, Can you tell me a little about your background and how you got started in digital marketing?
I have a Bachelor’s degree in Technology and a Master’s degree in Marketing, and I started my career with digital marketing after gaining skills and experience in areas such as SEO, social media advertising, and email marketing; I worked in a digital marketing role at a mid-sized company where I managed various digital marketing campaigns across multiple channels, including social media, PPC advertising, and email marketing. I’ve since worked for several other companies, both as an in-house digital marketing specialist and as a consultant, helping businesses of all sizes to increase their online presence and generate leads through digital channels. Overall, I’ve found digital marketing to be a dynamic and exciting field that requires a mix of creativity, analytical thinking, and technical skills.
Can you tell me about AddWeb Solution? What are its specialties, main services, and ideal customer?
AddWeb Solution is a leading IT development, consulting, and outsourcing company that provides various services to help businesses succeed in the digital world. Our specialties include web development, mobile app development, blockchain development, eCommerce development, and digital marketing services. In terms of our main services, we offer web development services that cover everything from front-end development to back-end programming, database management, and server hosting solutions tailored to a business’s specific needs.
At AddWeb Solution, we serve a diverse range of clients, including small and mid-sized businesses, startups, and entrepreneurs seeking to establish or improve their digital presence. We work with clients from various industries, such as healthcare, education, e-commerce, finance, and more. We are not limited to serving any particular industry or client type.
What are some of the biggest cybersecurity challenges when developing mobile and web apps?
Several cybersecurity challenges arise when developing mobile and web apps. Here are some of the biggest ones:
- Data Privacy
- Malware and hacking
- User Authentication and Authorization
- Device Security
- Third-party Integration
I see that AddWeb Solution offers blockchain development. Can you explain what the added benefit of blockchain is over traditional methods?
Blockchain technology offers several benefits over traditional methods, especially regarding security, transparency, and trust. Here are some of the key benefits of blockchain:
- Decentralization
- Transparency
- Efficiency
- Trust
- Security
How has the digital marketing field changed with the sudden boom in AI, and how do you see the field evolving in the coming years?
The boom in AI has led to significant changes in digital marketing. AI has enabled personalization at scale, automation of routine tasks, predictive analytics, chatbots, and better SEO. In the coming years, we can expect even more personalized and engaging AI experiences, including natural language processing and image recognition, and expanded use of predictive analytics, chatbots, and content optimization.
Do you have tips for small business owners to increase their reach through social media?
Small business owners can increase their reach on social media by defining their target audience, being consistent, engaging with followers, using visual content, leveraging user-generated content, using paid advertising, and monitoring metrics to adjust their strategy.